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by Arilova Randrianasolo, Ph.D.

This book is a concise overview of the principles of marketing. This book was written for managers seeking a refresher on marketing principles, non-traditional learners who may seek a marketing principles refresher but may not find value in purchasing an expensive textbook, and professors who may need to utilize a concise text for adult learners in principles of marketing.

Available July 13, 2021 on paperback and eBook

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