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SUMMERS IN MADAGASCAR: PERSPECTIVES FROM A BOP MARKET

by Arilova Randrianasolo, Ph.D.

This book chronicles Dr. Randrianasolo’s many summers spent in Madagascar and utilizes personal experiences to discuss what bottom of the pyramid (BOP) markets are, how to navigate in BOP markets, and how BOP markets can boost economic development. Topics in this book include but are not limited to institutional environments in the BOP, cultural considerations in the BOP, and consumer psychology in the BOP.

Available October 15, 2021 on paperback and eBook